Skip to main content
All CollectionsPoliciesPrivacy
Amplifier Privacy Policy
Amplifier Privacy Policy

How Amplifier collects, uses, stores, processes data

Amplifier avatar
Written by Amplifier
Updated over a week ago

Purpose and Scope

Copernica, Inc. d/b/a Amplifier

Last Updated: May 24, 2018

This privacy policy explains why and how we collect, use, store, process, disclose, and delete Personal Data (as defined in this Privacy Statement) you provide directly to us or that we receive from your authorized third parties including, without limitation, that you provide to us via our website, located at the or domains, or any of our websites that post or link to this Privacy Statement (individually and collectively, “Website”), accessed through any medium, including via computer, mobile device, or other device (collectively, “Device”).  This Privacy Statement also outlines your rights in respect to your Personal Data. 

This Privacy Statement also outlines your rights in respect to your Personal Data. We reserve the right to change this policy at any time by posting a new privacy policy at and, and such changes shall be effective immediately upon posting.


Amplifier is a fully integrated merchandise logistics platform, headquartered in the United States. Amplifier provides screen printing, on-demand production, warehousing, fulfillment, and customer-support services. To learn more about Amplifier, see our site.

Amplifier provides you with the ability to purchase or access a variety of product and service offerings made available by Amplifier and various third-party providers (“Services”) both directly from Amplifier and possibly through resellers and distributors.

Although we encourage you to read this entire Privacy Statement, this is a summary of some of the more important aspects of the Privacy Statement:

  • We may collect both Personal Data and other information from you through a variety of sources, including Personal Data we have collected from you, whether on- or offline. We may also combine it with information we receive about you from other sources, such as partners, publicly available information sources (including information from your publicly available social media profiles), and other third parties.

  • We will not use or share your Personal Data except as described in this Privacy Statement.

  • Where applicable, we honor opt out instructions from you for certain uses of your Personal Data under this Privacy Statement, such as, for example, when you opt out of receiving marketing email communications from us or request us to delete your Personal Data.

  • We use appropriate technical and organizational controls to secure and protect your Personal Data, but we cannot ensure or warrant that your Personal Data will be completely secure from misappropriation by hackers or from other nefarious or criminal activities.

General Principles for the Processing of Personal Data

Personal Data will be collected, stored, processed and transmitted in accordance with Amplifier’s established policies and applicable federal, state, local and international laws, rules and regulations.

The principles of Amplifier with respect to the processing of Personal Data are as follows:

  1. Personal Data will be processed fairly and lawfully,

  2. Personal Data will be collected for specified, explicit, and legitimate purposes and not further processed for incompatible purposes,

  3. Personal Data collected by Amplifier will be adequate, relevant, and not excessive in relation to the purposes for which it is collected,

  4. Personal Data collected by Amplifier will be accurate and, where necessary, kept up to date to the best of our ability,

  5. Personal Data will be protected against unauthorized access and processing using appropriate technical and organizational security measures and controls; and

If Amplifier engages in the processing of Personal Data for purposes other than those specified in this Privacy Statement, Amplifier will provide notice of these changes, the purposes for which the Personal Data will be used, and the recipients of Personal Data.

Collection of Information

Amplifier may collect Personal Data about you from a variety of sources, including, directly from you, from resellers and distributors, from our vendors, from our service providers, from third-party information providers, and through the operation of the Website.

“Personal Data” collected by Amplifier includes:

  • your first and last name;

  • billing or shipping address;

  • credit card or payment information;

  • government issued identification number;

  • email address;

  • phone number;

  • purchase information and history;

  • your account number;

  • resume.

Amplifier collects your Personal Data as follows:

Information You Provide Voluntarily

We may collect Personal Data directly from you when you voluntarily provide it to us. For example, when you communicate with us over the telephone or through the Website by way of email, online chat, web form, or online account registration to obtain access to Services, register for an event or training, purchase a Service, ask questions, attempt to resolve any issues related to the Website or Services, submit a job application, or submit feedback and comments.

The Personal Data that you are asked to provide, and the reasons why you are asked to provide it, will be clear or made clear to you at the point we ask you to provide your Personal Data. 

Information that We Collect Automatically

When you visit our Website, we may collect certain information automatically from your Device.  In some countries, including countries in the European Economic Area, this information may be considered Personal Data under applicable data protection laws.

Specifically, the information we collect automatically may include information like your IP address, device type, unique device identification numbers, browser-type, your Media Access Control (MAC) Address, broad geographic location (e.g. country or city-level location) and other technical information.  We may also collect information about how your device has interacted with our Website, including the pages accessed and links clicked. 

Collecting this information enables us to better understand the visitors who come to our Website, where they come from, and what content on our Website is of interest to them.  We use this information for our internal analytics purposes and to improve the quality and relevance of our Website to our visitors.

Some of this information may be collected using cookies and similar tracking technology, as explained further under the heading “Cookies and Other Website Usage Information.”

From Other Users

We may receive Personal Data about you from other users of the Website when they provide information to us. For example, we may receive information when they communicate with you or with us through the Website.

From Resellers and Distributors

We may obtain Personal Data about you from the resellers and distributors that purchase Services available from us and provide such Services to you.

From Our Vendors

We may obtain Personal Data about you from the third-party vendors that make Services available through us.

From Third-Party Information Providers

Amplifier may also obtain Personal Data from third parties that have obtained or collected information about you and that have the right to provide that Personal Data to us. Amplifier will only obtain this Personal Data where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your Personal Data to us. For example, if you register for the Website using a third-party service or through a third-party website or service, the information you provide to that third party will be provided to us to establish your account on the Website. We may also contract with third parties that are in the business of providing information to businesses such as ours to verify certain information about you or obtain information. We may use the Personal Data about you we receive from a third party outside of the Website in accordance with the terms we establish with that third party. We may also obtain Personal Data from publicly-available sources such as open government databases or other data in the public domain.

Cookies and Other Website Usage Information

The Website may also monitor and collect information about how you access, use, and interact with the Website automatically through “cookies, “web beacons,” and other automated tracking technology. You may see our Cookies Policy here.

Please note that the use of cookies or these other tracking technologies by Amplifier’s third-party service providers is not covered by this Privacy Statement. Amplifier does not have access or control over third-party cookies. Amplifier’s service providers may use persistent cookies for advertising and retargeting purposes. We may tie the information gathered from third-party cookies to Amplifier’s users’ Personal Data, and we will use the combined information in accordance with this Privacy Statement.

Use of Information

Amplifier uses Personal Data we collect to operate our business and provide you with Services, which includes using this data to improve our Services and personalize your experiences. We also may use the data to communicate with you, for example, informing you about your account and product information.

Amplifier may use your Personal Data for a variety of purposes (the “Purposes”), including to:

  • Provide, maintain, and improve the Website and our Services, including to operate certain features and functionality of the Website;

  • Understand user preferences to enhance users’ experience with Amplifier and its suppliers, contractors, and business partners;

  • Research and analyze the effectiveness of the Website and the marketing, advertising and sales efforts of Amplifier, its suppliers, contractors, and business partners;

  • Collect account receivables owed by clients of Amplifier;

  • Process orders and payments made through the Website and our Services;

  • Develop additional Services;

  • Process job applications;

  • Comply with a legal obligation or respond to lawful requests by public authorities (including national security or law enforcement requirements);

  • Manage our everyday business needs;

  • Enforce compliance with our Terms of Use and applicable law;

  • Prosecute and/or defend a court, arbitration or similar legal proceedings;

  • Communicate directly with you by sending you newsletters, promotions and special offers or information about new products and services on an ongoing basis in accordance with your marketing preferences. You can unsubscribe from our marketing communications by clicking “Unsubscribe” at the bottom of the email or by contacting us by emailing Amplifier Client Service. 

  • Communicate directly with you by phone to respond to client-service inquiries or comments through the Website, social media or otherwise, to discuss issues relating to your account or the Website, and to provide client support.

  • Compile aggregated statistics about the operation and use of our Website and to better understand the preferences of the visitors of our Website; and

  • Other Purposes: To carry out other legitimate business purposes, as well as other lawful purposes about which we will notify you. 

We may combine and enhance the Personal Data we collect about you with other information we receive from third parties.

We may also use the Personal Data we collect about you through the Website to generate anonymized, aggregated data. When we do so, we ensure that the anonymized, aggregated data is no longer personally identifiable and may not later be used to identify you. This will include, by way of example, storing the anonymized, aggregated data separately from any Personal Data.

Information Sharing

We share your Personal Data with your consent or as necessary to complete any transaction or provide any Service you have requested or authorized. We also share Personal Data with third-party vendors, resellers and distributors, third-party service providers, Affiliates and business units, when required by law or to respond to legal process, to protect our clients, to protect lives, to maintain the security of our Services, and to protect the rights or property of Amplifier.

We may disclose your Personal Data as follows:


Amplifier may share Personal Data about you with the third-party vendors that make Services available through us. For example, we may share your Personal Data with a third-party vendor if you purchase or access an Service through us, or an Amplifier reseller or distributor, and that vendor requires verification of a Service purchase in order to register that Service.

Resellers and Distributors

Amplifier may share your Personal Data with the resellers and distributors that purchase Services available through the Website. For example, we may share your Personal Data if you purchase or access a Service through a reseller or distributor, and that reseller or distributor leveraged our reseller tools and services.

Third-party Service Providers

Amplifier may provide your Personal Data to third parties that provide services to assist us with the Website and with achieving the Purposes. For example, these third parties may include providers of customer service, payment processing, email and messaging support, hosting, management, maintenance, information analysis, Service fulfilment or delivery, or other services we may receive on an outsourced basis. We will endeavor to require that these third parties use your Personal Data only as necessary for such reasons and protect your Personal Data consistent with this Privacy Statement and applicable law. A list of third-party service providers is available upon request. 

Affiliates and Business Units

Amplifier may share your Personal Data with other business units that also offer products or services under the Amplifier brand or one of our other brands like Merchify. Our Affiliates and business units will use your Personal Data we share with them in a manner consistent with this Privacy Statement.

Other Users

Amplifier may share your Personal Data with other users when you elect to interact with those users (or request that we communicate with them on your behalf) through the Website. This may include facilitating communications with other users or enabling posting of Personal Data to areas of the Website accessible by other users. You should be aware that any Personal Data (or other information) you provide in these areas may be read, collected, and used by others who access them.

Law Enforcement and Safety

Amplifier may share your Personal Data with any competent law enforcement, regulatory, government agency, court, other governmental officials, or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person.   

Sale or Acquisition of Assets

If Amplifier transfers ownership or control of any portion of Amplifier or the Website to an actual or potential buyer, whether in the context of an acquisition, merger, reorganization, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), we may transfer your Personal Data to that actual or potential buyer, provided that the use of your Personal Data by that third party remains subject to applicable law.


We may share your Personal Data with any other person with your consent to the disclosure.

We may also share aggregated, anonymized data with third parties for other purposes. Such information does not identify you individually, but may include usage, viewing and technical information we collected through your use of our Website. If we are required under applicable law to treat such information as Personal Data, then we will only disclose it as described above.

Other Important Privacy Information

Below you will find additional privacy information you may find important.

Security of Personal Data

Amplifier uses appropriate technical and organization controls and measures to secure and protect your Personal Data from unauthorized loss, misuse, and disclosure, such as strong user access controls, segmented network architecture, and comprehensive employee policies and training.  Unfortunately, no data transmitted over or accessible through the Internet can be guaranteed to be 100% secure. As a result, while Amplifier attempts to protect all Personal Data, Amplifier cannot ensure or warrant that Personal Data will be completely secure from misappropriation by hackers or from other nefarious or criminal activities, or in the event of a failure of computer hardware, software, or a telecommunications network. Amplifier will notify you in the event we become aware of a security breach involving your personally identifiable information (as defined by the applicable foreign, federal, state, and local laws) stored by or for us, in accordance with applicable laws.

If you are a visitor from the European Economic Area, our legal basis for collecting and using the Personal Data information described above will depend on the Personal Data concerned and the specific context in which we collect it. 

However, we will normally collect Personal Data from you only (i) where we need the Personal Data to perform a contract with you (such as to fulfill your purchase of an Service), (ii) where the processing is in our legitimate interests and not overridden by your rights, or (iii) where we have your consent to do so.  In some cases, we may also have a legal obligation to collect Personal Data from you or may otherwise need the Personal Data to protect your vital interests or those of another person.

If we ask you to provide Personal Data to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your Personal Data is mandatory or not (as well as of the possible consequences if you do not provide your Personal Data). 

If we collect and use your Personal Data in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our platform and communicating with you as necessary to provide our services and Services to you, and for our legitimate commercial interest, for instance, when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities.  We may have other legitimate interests, and if appropriate, we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your Personal Data, please contact us by emailing Amplifier Client Service ( 


It is your responsibility to provide Amplifier with accurate Personal Data. Except as otherwise set forth in this Privacy Statement, Amplifier shall only use Personal Data in ways that are compatible with the purposes for which it was collected or subsequently authorized by you. To the extent necessary for these purposes, Amplifier shall take reasonable steps to ensure that Personal Data is accurate, complete, current and relevant to its intended use.

Retention Period

We retain Personal Data we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with an Service you have requested or to comply with applicable legal, tax or accounting requirements). 

When we have no ongoing legitimate business need to process your Personal Data, we will either delete or anonymize it or, if this is not possible (for example, because your Personal Data has been stored in backup archives), then we will securely store your Personal Data and isolate it from any further processing until deletion is possible.

Your Data Protection Rights

You have the following data protection rights:

  • If you wish to access, correct, update or request deletion of your Personal Data, you can do so at any time by contacting us by contacting Amplifier Client Service

  • In addition, if you are a resident of the European Union, you can object to processing of your Personal Data, ask us to restrict processing of your Personal Data or request portability of your Personal Data. Again, you can exercise these rights by contacting us by contacting Amplifier Client Service

  • You have the right to opt-out of marketing communications we send you at any time.  You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing emails we send you.  To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us via

  • Similarly, if we have collected and process your Personal Data with your consent, then you can withdraw your consent at any time.  Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Data conducted in reliance on lawful processing grounds other than consent.

  • You have the right to complain to a data protection authority about our collection and use of your Personal Data.  For more information, please contact your local data protection authority.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.


The Website is intended solely for use by individuals 18 years of age and older and thus is not directed to children under 18 years of age. Amplifier does not knowingly solicit or collect Personal Data from children under 18 years of age.

Do Not Track

Certain web browsers and other devices you may use to access the Website may permit you to indicate your preference that you do not wish to be “tracked” online. At this time, the Website does not respond to "Do Not Track" signals. We do not modify your experience on the Website, or modify the Personal Data we collect from you through the Website, based on whether such a preference is indicated.

Your California Privacy Rights

California law provides that California residents have a right to request that businesses tell them how their personal information has been shared with third parties for their direct marketing purposes. Under California law, "personal information" includes your name, signature, Social Security number, physical description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. There is an exception to this requirement for businesses that have adopted and disclosed, in their privacy policy, a policy of not disclosing a person’s personal information to third parties for direct marketing purposes if that person has exercised an option to opt-out of the disclosure of their Personal Data to third parties for such purposes. We have adopted a policy of allowing you to opt-out of the disclosure of your personal information to third parties for direct marketing purposes and thus fall within this exception. To opt-out of the sharing of your personal information to third parties for direct marketing purposes, please contact us by contacting Amplifier Client Service

Sensitive Information

Unless we specifically request or invite it, we ask that you not send us, and you not disclose, any sensitive personal data (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through this Website or otherwise to us. In those cases where we may request or invite you to provide sensitive personal data, we will do so with your express consent.

Third-party Websites

In addition to providing access to Services, the Website may include links to other websites and web services. This Privacy Statement does not apply to those websites and services and the privacy practices of those websites and services may differ from those described in this Privacy Statement. If you submit Personal Data to any of those other websites or services, your Personal Data is governed by the privacy policies applicable to those websites and services. Amplifier encourages you to carefully read the privacy policy of any website or web service you visit.


Amplifier will use a self-assessment approach to verify compliance with this Privacy Statement and periodically verify that the Privacy Statement is accurate, comprehensive for the information intended to be covered, prominently displayed, implemented and accessible.

If you believe that your Personal Data has been processed or disclosed in violation of this Privacy Statement, Amplifier encourages you to raise any concerns using the contact information provided in this Privacy Statement by contacting Amplifier Client Service Amplifier will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of Personal Data.


Amplifier may from time to time revise this Privacy Statement in its sole and absolute discretion to reflect changes in our business practices. If we revise this Privacy Statement, we will notify you by posting the updated Privacy Statement on this Website or by sending you a notification by email. Changes to the Privacy Statement will become effective and will apply to the information collected starting on the date Amplifier posts the revised Privacy Statement on the Website.  If we are required by applicable data protection laws to seek your consent to any changes in use of your Personal Data described in our updated Privacy Statement, then we will do that.

Did this answer your question?