Can I run Presale campaigns with Amplifier?

Presales are planned in advance by merchants and communicated to customers -- unlike unintended back-orders that typically surprise customers and merchants alike.

Clients must properly set up Presales via their Amplifier accounts.

Clients are also responsible for communicating with their customers about a Presale. Failure to share relevant presales info with your customers will result in a less-than-ideal customer experience while likely also increasing your costs to serve your customers.

Presales do NOT prevent your product from shipping until a certain date. Presales control the inventory levels posted back to your ecommerce store and allow you to sell before product is in inventory. If you need to prevent a SKU from shipping until a certain date, like an album release date, contact help@amplifier.com and ask the team to set a "future allocation date."

Provide a start and end date for the Presale. This is the date range that My.Amplifier will report the presale quantity back to your online store via the integration. If you have the presale set to run through 6/22, but the manufacturer has let you know that they won't be able to deliver the items to us until 7/1, you should go in and change the presale "through" date to reflect this. You'll also want to plan for receiving time in your estimations.

Provide the Presale Quantity. This is the number of items you want to make available via your website. An important thing to keep in mind is potential shortages from the manufacturer. If you are planning on having 250 units made, it's a good idea to list less than that for the presale. You wouldn't want to pre-sell all 250 units, only to find out that the manufacturer only made 240. A 10% buffer is a recommended minimum. In the above example, a 20% buffer has been applied, listing only 200 units in the presale.]

Save your work. When you have entered the information into the presale fields, scroll to the bottom of the screen and click "save."

IMPORTANT NOTE: once your items are physically received into inventory, it is important that you manually end the presale so that the correct quantity is conveyed to your site via the integration. For example, if you have your presale set to run through 6/30, but we receive the items on 6/23, you can change the "through" date to 6/22, which will end the presale. If you don't do this, the system will report a combination of "presale quantity" as well as "on hand" quantity, opening up the possibility for you to oversell.
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On the Product page(s) for the item(s) being presold,

During the Checkout process,

In the order-confirmation email sent after the order is placed, and

In your FAQ and other customer-support-page elements.

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Inform customers that all items in an order will not ship until the presold item(s) ship. That is, if a customer orders 3 items, with only 1 on Presale, all 3 items will ship together only once the presold item is available to ship.

Note: Shipping partial orders can dramatically increase your freight and fulfillment costs. Again, we strongly recommend you do not check the "ship separately" box in the item page.

“The Rule requires that when you advertise merchandise, you must have a reasonable basis for stating or implying that you can ship within a certain time. If you make no shipment statement, you must have a reasonable basis for believing that you can ship within 30 days.”

“If, after taking the customer’s order, you learn that you cannot ship within the time you stated or within 30 days, you must seek the customer’s consent to the delayed shipment. If you cannot obtain the customer’s consent to the delay -- either because it is not a situation in which you are permitted to treat the customer’s silence as consent and the customer has not expressly consented to the delay, or because the customer has expressly refused to consent -- you must, without being asked, promptly refund all the money the customer paid you for the unshipped merchandise.”